The EQ Advantage: Success from the Inside Out

The program and VIP Upgrade qualify for reimbursement through SEI.

Emotional intelligence is the key to stronger relationships, greater confidence, and consistent success — especially in sales.

The EQ Advantage: Success from the Inside Out was created exclusively for SEI Women - whether you were at the workshop or not, please join us for this upleveled opportunity to deepen the discussion from Friday's workshop, including:

⭐ Setting boundaries without sounding harsh, defensive, or “too much.”

⭐ Feeling like you have to prove yourself — especially as a woman, a woman of color, or someone younger in the room.

⭐ Imposter syndrome and second-guessing whether you’re doing enough.

⭐ Getting talked over in meetings and not knowing how to address it afterward in a steady, confident way.

⭐ Guilt — especially with family or coworkers — when you speak up or take a stand.

⭐ Over-functioning or over-committing because you’re trying to compensate or prove worth.

⭐ Navigating clients and dealing with situations where you need influence without owning the relationship.

​​​​​​​⭐ Wanting to communicate clearly in tough conversations without sounding judgmental or reactive.

These are exactly the kinds of situations - and more - we’ll work through in The EQ Advantage — so the tools feel real, usable, and grounded in your world.

​​​​​​​The EQ Advantage gives you the inside edge — practical tools to stay calm, confident, and clear no matter what’s happening around you. You’ll learn how to create more ease and flow between work and life, so your success doesn’t come at the expense of your well-being.


Sessions begin in January so you can breathe easy, enjoy the holidays and start 2026 off with all the advantages you deserve!

Plus! The program and VIP Upgrade qualify for reimbursement through SEI.

arrow_forward
Join the Program
grade

This Isn't About Trying Harder - It's About Working Smarter, From the Inside Out.

Traditional sales coaching focuses on tactics.

Traditional mindset coaching focuses on motivation.

This is different.

The EQ Advantage helps you strengthen the connection between how you feel, how you think, and how you show up - so your confidence and your results are sustainable, not situational.

You'll Learn How To:

💎 Set boundaries in a clear, respectful way — without guilt or fear about how others will react.

💎 Communicate difficult things without sounding defensive, judgmental, or emotional.

💎 Break the “I need to prove myself” cycle and show up with steady confidence instead of pressure.

💎 Know what to do when you’re talked over or dismissed — and how to address it calmly afterward.

💎 Navigate “influence without authority” situations with clients or teammates.

💎 Stop over-functioning and over-committing so your success doesn’t come at the cost of your wellbeing.

💎 Build an internal rhythm that supports your confidence, your energy, and your long-term results.

How it Works

Flexible. Actionable. Designed for Your Real Life.

You don’t have to join live to get results.

Each session includes practical tools and guided reflection prompts so you can learn, apply, and see results on your schedule — no stress, no guilt, no catching up required.

You'll have access to me for questions and challenges whether you're on the calls live or watch the replay.

What You'll Get:

💎 Five 60-minute sessions — live on Zoom, with full replays, transcripts, and key takeaways delivered to your inbox within 24 hours.

💎 Weekly tools and reflection prompts — short, actionable exercises to apply what you learn in real sales situations.

💎 Interactive check-ins — a simple way to ask questions or share wins, even if you’re watching the replay.

💎 All-access dashboard — one link for replays, downloads, and progress tracking.

Session Flow & Topics

New Start Date! By Popular Request, the Program will Begin in January!

Session 1 – January 6: Your EQ Edge — Emotional Awareness for Everyday Confidence

Session 2 – January 13: Regulating Under Pressure — Staying Grounded When Stakes Are High

Session 3 – January 20: Communication Power Moves — How to Influence Without Overworking

Implementation Break - January 26 - February 6

Pause to rest, reflect, and recharge. Begin practicing your new tools and strategies. 

Session 4 – February 10: Owning Your Yes and No: Boundaries that Protect your time and well-being.

Session 5 – February 17: Consistency That Lasts — Making Confidence Your New Normal

Timing

All sessions are held on Tuesdays at 12 PM ET / 9 AM PT.

Replays, worksheets, and reflection prompts will be available in your private dashboard within 24 hours.

star

Start the New Year With an Advantage

Starting in January will create you the momentum you need for 2026! You''ll start new year grounded, focused, and clear on how to lead yourself and your sales with confidence.

No resolutions required — just real growth that carries forward.

Want Faster, Personalized Results?

Upgrade to the VIP Experience — four, 1-hour, private coaching sessions designed to help you apply the EQ tools to your exact client challenges and communication style.

You’ll integrate faster, sell with more ease, and end the program with even more momentum.

arrow_forward
Join the Program

More Ease. More Clarity. More Results. The VIP Experience.

You’ve learned the tools.

Now it’s time to make them yours.

The VIP Experience gives you personalized coaching support to help you apply emotional intelligence to the real-life pressures and patterns that shape your stress levels, client conversations, and results.

Inside the VIP Experience

⭐ Four private, 60-minute coaching sessions with Brenda — scheduled at your convenience.

⭐ Personalized feedback on your sales conversations, stress triggers, and client relationships.

⭐ Personalized tools to navigate pressure, tough personalities, and high-stakes situations with ease.

⭐ Private messaging access between sessions for quick questions or accountability check-ins.

You’ll leave with clear strategies that match your communication style, your clients, and your goals — so growth feels natural and sustainable.

Your Investment - Maybe Nothing!

Good news! The program and VIP Upgrade qualify for reimbursement through SEI.

This program isn’t something off the shelf — it’s being shaped by you.

You’ve already invested years in your skills, relationships, and results.

Now it’s time to invest in the one thing that ties it all together — your emotional intelligence and wellbeing.

When you have tools that help you stay centered under pressure, communicate clearly, and lead with composure, your results become consistent — and you regain a sense of ease and control in every part of your life.

The EQ Advantage Program – $297

✅ Five 60-minute group sessions.

✅ Recordings, tools, and reflection prompts.

✅ Real-world EQ strategies for clarity, balance, and results.

✅ Direct access to me - Brenda - during course for questions and feedback.

The VIP Experience – $697

⭐ Everything in The EQ Advantage.

⭐ Four private, 1:1 coaching sessions.

⭐ Personalized strategies and direct support from Brenda.

These rates are available exclusively to the SEI group as a thank-you for your commitment to growth.

Payment Plans Available for Both Options

This program addresses the real issues you named — the boundary-setting, the proving-yourself pressure, the communication challenges, and the guilt that keeps you silent when you need your voice.

arrow_forward
Join the Program

Still Wondering if This is For You?

These challenges don’t mean you’re failing — they mean you’ve been navigating pressure, expectations, and bias without the tools you deserved.
​​​​​​​
If you’ve ever thought —

“I don’t have time for one more thing.”

“I’ve tried programs like this before and they didn’t work.”

“I’m not sure this will help with what’s really stressing me out.”

You’re not alone — and that’s exactly why this program works differently.

The EQ Advantage is designed for the high-performing women of SEI's Women in Sales group specifically.  You already know how to get results — but are ready for those results to come with more ease, focus, and balance.

You’ll learn to shift what’s happening inside so your success feels steady, not forced.

Every session gives you practical tools you can apply immediately — in real conversations, with real clients, and in your real life.

You’ve done success the hard way.

Now it’s time to experience it with ease, clarity, and confidence — from the inside out.

arrow_forward
Join the Program

What Clients Say...

arrow_drop_down_circle
Divider Text

★★★★★

Brenda has an amazing gift of getting right to the heart of the matter on something, in a fun, conversational, friend-like way. Like you may feel like you're just word vomiting nonsense and in a matter of minutes she's pinpointed exactly what you're saying, or what you don't even know you're saying. And she gently gets right to the heart of it. At first I wasn't really sure what life coaching was. I think I had an association of it being someone who just pumps you up for an hour haha. Working on the challenges you face every day and the changes you're trying to make, and healing along the way. I'm just so beyond impressed by how much I've progressed towards how I want to feel in life, and I'm always so happy with how far we get in just an hour. Brenda is amazing.
Alanna

★★★★★

I’ve done a lot of work on myself, but sometimes I am blind to the beliefs and patterns still holding me back. I worked with Brenda to break these patterns, especially my fear of being visible as an entrepreneur on social media. Brenda was able to show me where the People Pleaser was still lurking within me. It became clear that I unconsciously feared losing my freedom once I made myself more visible. I believed more exposure would mean I would be at the mercy of others and their expectations. I am happy to report that, after working with Brenda, I started to write and post more freely. We all have deeper layers of unconscious beliefs that want our attention. Brenda is skilled at guiding you to those beliefs and in coaching you through them. 
Sobia

★★★★★

Working with Brenda was an incredibly enriching experience. She is dedicated to truth and to being a loving reflection for her clients. With Brenda's help, I have been able to work through patterns that were keeping me stuck and make a transition out of a stressful and draining career into a fulfilling and nurturing one. We worked through patterns where I was punishing myself and keeping myself small, we brought awareness to and shifted the transactional relationships in my life, and above all, she was able to help me take ownership of my life so I could live it for me. I feel more authentic then ever and could not be more grateful for Brenda's loving guidance and companionship. 
Mali
arrow_forward
Join the Program

About Brenda Florida

Brenda Florida isn’t your typical life coach—she’s an honest, supportive, and results-driven guide who helps you break free from the conditioning that’s been running your life.

Whether it’s family expectations, cultural norms, or outdated beliefs, she’s here to help you cut through the noise and uncover what’s actually true for you.

Brenda has taught hundreds of sales professionals and leaders how to use emotional intelligence to elevate their success — not just in their careers, but in every relationship that matters. Her approach blends the psychology of high performance with the heart of personal growth, helping clients create confidence, clarity, and calm that lasts.

She specializes in deep listening, creating judgment-free space, and giving real, actionable tools that help you take charge of your life. She’s not about vague self-help jargon—she’s about real conversations, real strategies, and real results.

Her philosophy? You don’t need to change who you are—you just need to stop living by rules that were never yours to begin with.

Discover more about Brenda, her coaching, and additional resources at BrendaFlorida.com.

arrow_forward
Join the Program
Copyright: Brenda Florida 2025 All rights reserved
[bot_catcher]